Buffalo, NY, October 2, 2026 — Former NFL quarterback Doug Flutie has reintroduced Flutie Flakes, a breakfast cereal originally popular in the late 1990s, in the Buffalo, New York area. The revival of the cereal is intended to support an autism foundation.

Flutie, known for his time with the Buffalo Bills, has partnered with a local entity to bring back the sugary cereal. The initiative aims to raise funds and awareness for an organization dedicated to supporting individuals with autism. Specific details regarding the exact autism foundation benefiting from this endeavor were not immediately available.

The original Flutie Flakes cereal was a significant promotional item during Flutie’s playing career. Its return to the Buffalo market marks a nostalgic reunion for fans and a philanthropic effort. The cereal is expected to be available through specific channels within Buffalo. Information about the exact retail locations or distribution timeline was not provided in the summary.

Flutie’s connection to Buffalo remains strong following his tenure with the Bills. This new venture leverages that established relationship and the enduring popularity of the Flutie Flakes brand to generate support for a cause important to the community. The specifics of the fundraising targets or the total amount expected to be raised were not disclosed.


Story summarized from the original created by Google News on news.google.com, see more information here.

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