Swaponz Brings a Fresh Twist to Merch at tm:rw’s Shaq-Hosted TikTok Event
Creators discover patented InfiniteSwap® technology that gives everyday products a new look in seconds. One product,
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Creators discover patented InfiniteSwap® technology that gives everyday products a new look in seconds.
NEW YORK, NY, UNITED STATES, October 8, 2026 /EINPresswire.com/ — Swaponz joined tm:rw for a special TikTok event hosted by Shaquille O’Neal at tm:rw’s Times Square flagship store on October 6. For this initial collaboration, Swaponz created customized InfiniteSwap® protective phone cases and interchangeable designs for invited creators, the tm:rw team and Shaq, bringing a fun, hands-on product experience to the occasion.
“tm:rw is all about discovering what’s next, and we were excited to be part of that experience,” said Steven Bock, Co-Founder and Chairman of Swaponz. “It was a great opportunity to introduce creators to a new way of enjoying merchandise.”
With patented InfiniteSwap® technology, changing the look of a phone case takes just seconds. Simply peel off one interchangeable design, called a Swap, and press on another—no adhesive, no residue and no need for a new case. The technology also extends to hats, tumblers, apparel patches and other everyday products, making them customizable and collectible. Each custom tm:rw Swap features a QR code on the back, connecting physical merchandise to digital experiences through Swaponz .LIVE.
“Swaponz brings the kind of interactive innovation we love introducing at tm:rw,” said Nathalie Bernce, Co-Founder and CEO of tm:rw. “We were excited to share this unique product experience with our team and the creators who joined us for the event.”
“We believe the future of merchandise is about refreshing what you already own, rather than buying it again,” said Patrick Planche, Co-Founder and CEO of Swaponz. “One product, endless looks, less waste and more value—connected to a world of digital experiences. It’s the kind of innovation that makes our collaboration with tm:rw such a natural fit.”
ABOUT SWAPONZ
Swaponz is redefining merchandise through three connected innovations: Swaponz® InfiniteSwap®, patented technology that lets people change the look of hats, phone cases, tumblers, apparel and more in seconds; Swaponz® .LIVE, connecting physical products to digital content, experiences and commerce; and Swaponz® ONE, an integrated partner platform designed to bring merchandise creation, e-commerce, wholesale ordering and audience engagement together in one place. Together, they offer brands, artists and creators a new way to create, sell and connect with their audiences. Swaponz is headquartered in Natick, Massachusetts.
swaponz.com
ABOUT TM:RW
tm:rw is an innovation hub where consumers discover and experience the latest in technology, creativity and design. With its flagship store in New York’s Times Square and an international presence in London, Berlin and Rome, tm:rw brings brands, creators and consumers together through immersive retail experiences. With plans for further international expansion, tm:rw is building a global destination for innovation. Shaquille O’Neal is an investor, partner and global ambassador.
seeyoutmrw.com
MEDIA CONTACTS
Swaponz, Inc.
Steven Bock
sbock@swaponz.com
Patrick Planche
Swaponz, Inc.
pplanche@swaponz.com
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