AUSTIN-BASED STATIONERY BRAND LETTERPRESS PLAY EXPANDING TO ADD BOOKSTORE AND COFFEE BAR WITH NEW STOREFRONT ANNOUNCING LETTERPRESS PLAY & BOOKS
Acclaimed writer Noah Hawley will bring a new independent bookstore component to the established Austin letterpress
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Austin, TX, Sept. 14, 2026 (GLOBE NEWSWIRE) — Acclaimed showrunner, screenwriter and novelist Noah Hawley (ALIEN: EARTH, FARGO) is joining his wife, artist and Letterpress Play founder Kyle Hawley, to expand her established Austin brand into Letterpress Play & Books. Opening this October at 2209 S 1st St, Suite 101, the new, larger storefront will build on the world Kyle has created through Letterpress Play while introducing a dedicated independent bookstore developed by Noah, bringing the husband-and-wife duo’s respective creative worlds together under one roof.
Founded by Kyle Hawley in 2018, Letterpress Play is rooted in creativity, craftsmanship and the heritage art of letterpress printing. From its Austin studio, the brand creates thoughtfully designed, handcrafted stationery, greeting cards and art while curating products from local and global artisans and makers. Led artistically by Kyle, Letterpress Play has grown into a locally known destination for quality products and community events. As a best-selling author, Noah Hawley has published six novels: A Conspiracy of Tall Men, Other People’s Weddings, The Punch, The Good Father, Before the Fall and Anthem, which garnered acclaim as one of the most ambitious novels of 2022. His next book, Practical Genius, a creative’s guide to business and life, is set for release in April 2027 via Norton. The expansion into Letterpress Play & Books builds on Noah and Kyle’s shared passion for creative collaboration and community engagement in Austin, while introducing books as a significant new component of the Letterpress Play experience.
The new 3,600+ square-foot space will include 1,100 square feet dedicated to books, expanding the Letterpress Play experience to encompass its signature offerings and a thoughtfully curated independent bookstore. Drawing inspiration from bookstores and vintage shops Kyle visited in London and Paris, the space has been thoughtfully designed with details including custom wallpaper, mosaics and shelving throughout, alongside floor-to-ceiling windows that fill the store with natural light. Familiar elements of Letterpress Play will carry into the new location, including its iconic “card room” filled with letterpress greeting cards and a comfortable living room seating area, while the new outdoor patio will offer additional seating just outside.
“At Letterpress Play & Books, we believe that when you pluck the right combination of words and pictures off of the shelf, you can explain the unexplainable. In our gallery of 10,000 worlds, there is a book for every mood, a journey to satiate each yearning, a story to soothe your unquiet mind. Plus, coffee! Come join our community of regulars (and irregulars). Whether you want to get lost or be found, there is a book for you at Letterpress Play & Books,” said Noah Hawley.
Letterpress PLAY & Books will continue the programming that has become a part of the Letterpress Play community, including printing events, children’s story times and crafting events, while introducing thoughtfully curated new programming around book and author events. The store will kick off its author programming with Alice Hoffman in conversation with Noah Hawley on her new novel, The Witches of Cambridge, on October 13. A Letterpress Play & Books book club is also set to launch in early 2027. Additionally, Letterpress Play & Books has partnered with Later Gator Coffee Co. to operate an in-store coffee bar. Letterpress Play & Books will be opening early October.
Noah Hawley, Co-Founder and CEO, and Kyle Hawley, Co-Founder and President, also lead 26 Keys Productions, an Austin-based film and television production company. The company champions character-driven storytelling across film, television and other creative mediums. For more information, visit 26keysproductions.com or follow @26keysproductions on Instagram.
For upcoming programming and additional updates, visit LetterpressPlay.com and sign up for the newsletter or follow Letterpress Play on Instagram @letterpressplay.
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