Growing social impact community taps former USAFacts President and membership leader to help lead its next phase of scale and impact 

NEW YORK, Aug. 27, 2026 /PRNewswire/ — NationSwell, a leading social impact community designed to support purpose-driven leaders across business, philanthropy, and nonprofit organizations, announced that Poppy MacDonald has joined the organization as President.

As President, MacDonald will lead NationSwell’s next chapter of growth and impact, working across the organization to deepen its membership community, expand its award-winning Studio, and build the partnerships and capabilities needed to serve an evolving ecosystem of leaders.

“As we look toward NationSwell’s next chapter, we knew we wanted an experienced operator who could help us scale what makes NationSwell special,” said Greg Behrman, NationSwell’s founder and CEO. “Poppy brings an exceptional track record of building and growing membership-driven organizations, developing high-performing teams, and translating ambitious ideas into results. I’m thrilled to welcome her as President.” 

MacDonald brings more than 20 years of experience building and scaling mission-driven membership, information, and data organizations. Most recently, she served as President of USAFacts, the nonpartisan civic initiative founded by Steve Ballmer to make government data more accessible and understandable. During her tenure, MacDonald helped grow USAFacts from an early-stage startup into a leading public data platform reaching more than one million monthly users, while overseeing product, engineering, marketing, research and operations. 

“I was incredibly purposeful about finding my next chapter, and NationSwell brought together everything I was looking for: a mission I deeply believe in, an extraordinary community of leaders, a culture and team I immediately respected, and an ambitious opportunity for growth and impact,” MacDonald said. 

Previously, MacDonald served as President and Chief Operating Officer of POLITICO, where she launched a premium B2B subscription offering, and as President and Publisher of National Journal, where she helped transform a traditional media company into a membership business serving leaders and organizations navigating Washington. Earlier in her career, she held senior leadership roles at Gallup and began her work in membership at The Advisory Board Company, where bringing executives together around shared challenges helped shape her approach to building high-value member communities.

Throughout her career, MacDonald has focused on expanding the reach of mission-driven organizations, strengthening the value they deliver to members and customers, and building sustainable growth and impact. Her experience spans membership, media, data, research and civic information, with a focus on helping leaders and organizations navigate complex challenges and turn ideas into action.

MacDonald also serves on the Board of Public Media Company and advises mission-driven and technology companies on strategy, positioning, partnerships and growth. 

About NationSwell:

Founded in 2013, NationSwell is a social impact company that helps purpose-driven executive leaders at more than 160 companies, philanthropies, and nonprofit organizations drive change. Through its membership community, award-winning Studio, and Collaborative initiatives, NationSwell works with changemakers to hone their strategies, form valuable new connections and partnerships, and accelerate progress on a range of social and economic goals.

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SOURCE NationSwell