RAM Hotels Unveils Complete Corporate Rebranding to Signify Evolution into Lifestyle Space
Hotel Management/Development Company Showcases New Website and Accompanying Materials
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Officials of RAM Hotels, an award-winning, family owned hotel property management and development company, today announced the company’s successfully completed rebranding as it evolves into the lifestyle space. The company, which is hosting private tours of its new corporate headquarters, highlighted a variety of new materials, including a new company logo, website, messaging and related materials, such as business cards, letterhead, leave-behinds and envelopes.
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RAM Hotels Co-founder and COO Matt Patel and Co-Founder and CEO Rinkesh Patel
“What started with one family-run hotel in 2002 has grown into an award-winning hospitality company with properties across the Southeast U.S., and we wanted to showcase this evolution,” said Rinkesh Patel, president, RAM. “This rebranding reinforces who we are within the industry. Throughout our history, we have focused on what got us here: great people, strong partnerships and a belief that there’s always a better way forward.
“That being said, we are expanding who we are as a company. While we will continue to work with such globally recognized brands as Hilton and Marriott, we are making a deliberate shift towards a more lifestyle, experience-driven portfolio, and the rebrand is indicative of this new focus.”
RAM recently opened its first lifestyle properties, the AC Columbus Downtown, GA and the AC Hotel Auburn, signifying its new commitment. The company also currently has its first Tribute Portfolio hotel, the Former House, under development. Expected to open in summer 2027, the new property is located in downtown Eufaula, Ala., within the beautifully renovated Bluff City Inn. Former House will feature Lore, an elevated restaurant located on the first floor, demonstrating RAM’s expertise in creating meaningful restaurant experiences. RAM has enjoyed tremendous success with its other F&B concepts, including Olivine in Auburn and ThreeSixty Kitchen and Bar in Dothan, Ala. Additionally, RAM has two, under development, lifestyle properties in Columbus, Ga., a Moxy and a separate, upscale, soft-branded hotel.
RAM’s new visual identity is composed of a series of elements, including the primary logo, serving to unify the brand through both internal and external viewpoints. The new color logo cleverly incorporates the letters R, A and M to represent “relationships,” “activation” and “mission,” cornerstones of the company’s philosophy. RAM also introduced multiple “brand lockups,” marks created for internal use in place of logo marks where full branding is not necessary. The company announced that its new color palette includes brass, parchment, forest black, Grecian white, ram red and sky blue. A series of brand patterns representing “supports,” “pillars” and “connection” also were unveiled.
The company’s new website incorporates all the new design elements while updating the company’s history and capabilities. Visitors are invited to learn more about RAM’s services, portfolio and people. Additionally, the website provides a robust repository of open company positions for people looking to grow their hospitality career.
Located in the heart of downtown Columbus, Ga., RAM’s new corporate headquarters is modern, inviting and thoughtfully designed to reflect the portfolio the company is building. More than just a workplace, it’s an environment where team members can feel inspired, supported and equipped to do their best work.
“This rebrand also is an opportunity to bring more visibility to the charitable efforts RAM pursues to support the communities that support us,” Patel added. “Across our portfolio, our properties and their leadership teams are consistently finding ways to give back to the communities they serve. From backpack drives and humane society partnerships to Trunk or Treat events and local community initiatives, our teams take genuine pride in being involved and making a difference.”
About RAM Hotels
RAM Hotels is an award-winning, family owned property management and development company headquartered in Columbus, Ga. A trusted partner of Marriott, Hilton, IHG and several independent brands, RAM specializes in creating thriving communities and boutique hospitality experiences.
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