New app from RoseMarq LLC turns sharing, patience and digital safety into a gamified adventure with an original cast of characters

PHOENIX, Nov. 9, 2026 /PRNewswire/ — b.bot World®, a new learning app for children ages two to five , is out now on the Apple App Store and Google Play. Parents and caregivers teach toddlers how to share their toys, wait their turn, respect boundaries and ask for help. These are among the first lessons children learn. Yet in a world where screens are becoming part of childhood earlier than ever, the conversation about digital safety often comes years later. b.bot World teaches children to carry those same lessons into a digital world.

A UCL study published in January 2026, based on more than 4,700 families in England, found that 98% of two-year-olds use screens on a typical day, for an average of 129 minutes. Only 34% stayed within the World Health Organization’s one-hour daily limit for ages two to four years-old. A JAMA Pediatrics review of 2.8 million children across 64 countries linked heavier screen use to weaker language skills. b.bot World exists to teach digital safety at the age screens actually enter a child’s life.

What if the skills that help keep children safe online are the same skills we should be teaching them from the very beginning?
That question is at the heart of b.bot World, a mobile learning app from RoseMarq LLC designed for children ages two to five. By gamifying social-emotional learning (SEL) and weaving digital citizenship and online safety concepts into interactive games, b.bot World introduces young children to the foundations of making smart choices both on and off screens.

Instead of treating digital safety as a separate lesson reserved for older children, b.bot World makes it part of everyday learning, alongside sharing, patience, friendship, communication and recognizing boundaries. And it all happens through play.

Digital Citizenship Begins with Character™
Children don’t need to understand the complexities of the internet to begin learning how to navigate a connected world. They need to develop the habits that will help them make good decisions as they grow.

A toddler learning to ask before taking a toy is beginning to understand permission. A child learning to speak up when something feels wrong is developing the confidence to ask for help. And a child learning that not everyone is a friend is beginning to understand boundaries and trust.

These are foundational social-emotional skills. They are also the building blocks of digital citizenship.

“We teach children the rules of the road long before we expect them to cross a busy street alone. Why should the digital world be any different?” said Lynn Ell Tilker, Founder and CEO of RoseMarq LLC and creator of b.bot. “Children are growing up in a world unlike any generation before them. Their relationships, choices and experiences will increasingly happen both in person and online. We have an opportunity to begin building the habits that will help keep them safe while they’re still learning the fundamentals of how to interact with the world.”

Tilker believes the answer isn’t to introduce complicated internet safety lessons to toddlers. It’s to build on the social and emotional skills they’re already learning and make those lessons meaningful in a connected world.

“Digital citizenship doesn’t begin with technology. It begins with character,” Tilker added. “When we teach children to share, respect boundaries, ask permission and speak up, we’re laying the groundwork for the choices they’ll eventually make online. Why wait until they’re teenagers to begin?”

A Different Kind of Learning Game
At the heart of b.bot World are KidKapades™, short, interactive adventures that turn everyday childhood milestones into playful learning experiences.

Each KidKapade focuses on an age-appropriate social-emotional skill, from sharing and practicing patience to friendship and following instructions. But there’s another layer to the experience: digital safety concepts are woven into the gameplay, allowing children to begin connecting the lessons they learn in everyday life with situations they may encounter on screens.

Children aren’t simply watching an educational video or listening to instructions. They’re participating in an adventure, interacting with characters, making choices and practicing new skills as they play. b.bot World opens with four KidKapades, the first in a growing library, with new adventures releasing throughout the year.

Meet the Characters Bringing Learning to Life
b.bot World is populated by a cast of colorful characters, each with a purpose in the learning experience.

Leading the adventures is b.bot, a lovable, sometimes-clumsy robot who serves as teacher, narrator, guide and helper. He encourages children, celebrates their progress and gently redirects them when they need support.

Joining him are Jack, Harper, Chipper and Fetch, the learners who explore everyday situations and practice new social and emotional skills throughout the KidKapades.

Mom and Grandma bring familiar family characters into the adventures, helping make the experiences recognizable and relatable to young children.

Then there’s Pop-up, the character who gets in the way. Through Pop-up, children encounter age-appropriate digital safety challenges that introduce important concepts such as recognizing boundaries, knowing what not to tap and understanding when to ask a trusted grown-up for help.

Together, the characters create a playful learning environment where children can see social and emotional skills in action, practice making choices and discover that learning can be an adventure.

And because learning shouldn’t end when the screen turns off, each KidKapade ends with a b.break, a short real-world activity that helps children practice what they just learned. After the Sharing KidKapade, for example, children are prompted to find one toy to share with someone in the room.

From a Potty-Training Robot to a World of Learning
For Tilker, b.bot World represents the evolution of an idea that began more than 15 years ago. After spending more than 25 years building global partnerships for Fortune 500 companies, Tilker became an entrepreneur and developed BottomZz Up®, a patented, eco-friendly potty-training system. At the center of it was b.bot, a clumsy, lovable robot created to make children laugh while they learned.

After a decade of running the business, Tilker saw where the world was heading. Children were learning on screens, manufacturing a physical product no longer made sense, and going digital opened up something the original product never could: an unlimited range of experiences, far greater reach, and a way to keep children learning and safe in the world they were already living in. She reimagined the product’s clumsy, lovable robot mascot, b.bot, as an interactive virtual character and built a platform around him.

“I didn’t originally set out to create a digital safety platform,” Tilker said. “But as I watched my own child struggle with her relationship to her phone, I began asking why we were waiting so long to teach children the skills they need to navigate technology. We were already teaching those skills in everyday life. What was missing was the connection to the digital world.”

That realization shaped the mission of RoseMarq: bringing social-emotional learning and early digital citizenship together through interactive play.

What’s Inside b.bot World?
At launch, b.bot World features four interactive learning experiences:

• Sharing: Helping children understand taking turns, asking permission and sharing with others.
• Practice Patience: Introducing self-regulation, waiting and persistence through playful activities.
• Let’s Get This Potty Started!®: Winner of the 2020 Creative Child Top App of the Year, a potty-training adventure that makes an important childhood milestone fun and approachable.
• Digital Safety Core: Introducing foundational digital citizenship concepts, including trusted grown-ups, recognizing boundaries and knowing what not to tap.

New KidKapades release regularly, each built around a different social-emotional skill. Storytime, Dress Up and Following Instructions are next out in 2026.

Helping Parents Start the Conversation Earlier
For parents, the challenge of raising children in a connected world can feel overwhelming. Technology changes quickly, and conversations about online safety often focus on dangers that are difficult to explain to very young children. b.bot World takes a different approach. Rather than introducing fear or complicated warnings, it begins with familiar lessons children can understand: asking permission, respecting boundaries, recognizing feelings, speaking up and seeking help from trusted adults. Each KidKapade ends with a prompt written for the grown-up, giving parents the exact words to continue the conversation later that day.

Parents Corner
The app also features a Parents Corner that compliments each KidKapade with quick tips to reinforce your child’s digital safety and online playtime. 

Availability and Pricing
b.bot World is available for download on the Apple App Store and Google Play. The app is free to download and offers a seven-day free trial with full access to available games and activities.

Following the trial, parents can choose between:

• Monthly subscription: $4.99 per month
• Annual subscription: $29.99 per year, approximately 50% savings compared with monthly billing

Both plans include access to all available games and new game releases included in the subscription. Subscriptions can be canceled through the applicable app store. For more information, visit www.bbotworld.com.

Frequently Asked Questions

What age should you start teaching kids about digital safety?
Children can begin learning foundational digital safety habits as early as ages 2 to 5, while they’re developing social and emotional skills like asking permission, recognizing boundaries and seeking help from trusted adults. A UCL study published in January 2026 found 98% of two-year-olds use screens on a typical day. b.bot World, a learning app from RoseMarq LLC, introduces these concepts through age-appropriate games rather than complex internet safety lessons.

Is there an app that teaches online safety to toddlers?
Yes. b.bot World, from RoseMarq LLC, teaches online safety to children ages two to five through short interactive adventures called KidKapades. Lessons cover trusted grown-ups, recognizing boundaries and knowing what not to tap, alongside sharing and patience. Four KidKapades are live at launch.

How do I teach a toddler about strangers online?
Start with boundaries rather than strangers. Children ages two to five understand asking permission and telling a grown-up when something feels wrong long before they understand the internet. In b.bot World, a character named Pop-up interrupts gameplay so children can practice spotting something that doesn’t belong and going to a trusted adult.

What is social-emotional learning for toddlers?
Social and emotional learning, or SEL, helps young children understand emotions, build relationships, practice patience, share, communicate and make thoughtful decisions. b.bot World turns these skills into interactive games for children ages two to five and connects them to the foundations of digital citizenship.

What is b.bot World?
b.bot World is a mobile learning app for children ages two to five, developed by RoseMarq LLC. It gamifies social-emotional learning through interactive adventures called KidKapades, teaching sharing, patience, friendship and communication while weaving digital citizenship and online safety into gameplay. Four KidKapades are live at launch.

What makes b.bot World different from other educational apps for toddlers?
b.bot World combines gamified social-emotional learning with early digital citizenship education. Rather than offering digital safety only as a separate lesson, the app weaves age-appropriate online safety concepts into games about everyday childhood skills. Children practice making choices, recognizing boundaries and asking for help through character-led adventures, with suggested real-world activities to reinforce learning.

Does b.bot World collect data about my child?
b.bot World is COPPA compliant. COPPA is the US federal law governing how apps handle data from children under 13. The full privacy policy is published inside the app and at bbotworld.com, and parents can read it before they download.

Are learning apps bad for toddler screen time?
The concern is fair. A UCL study published in January 2026 found only 34% of two-year-olds stay within the one-hour daily screen limit. b.bot World is built around short KidKapades, and every one ends with a b.break that sends the child off the screen to practice the skill in real life.

Who created b.bot World®?
b.bot World was created by Lynn Ell Tilker, founder and CEO of RoseMarq LLC. Tilker spent 25 years building global partnerships for Fortune 500 companies, then developed BottomZz Up, a patented potty-training system she ran for a decade. Its robot mascot, b.bot, became the lead character of the app.

How much does b.bot World cost and where can parents download it?
b.bot World is free to download and includes a seven-day free trial. After the trial, families choose $4.99 per month or $29.99 per year, a savings of about 50%. Both plans include every KidKapade™ in the library plus all new activities as they’re released. There are no in-app purchases and no additional costs. Subscriptions can be canceled through either app store. b.bot World is rated 4+ on the Apple App Store and Everyone on Google Play. Check the App Store or Google Play listing for the minimum operating system version your device needs.

About b.bot
b.bot World® is a social-emotional learning app for children ages two to five. Kids play short adventures called KidKapades™, hosted by a clumsy, lovable robot named b.bot, and each one ends with a b.break, a prompt to put the device down and practice the skill with someone in the room. New KidKapades are added regularly, including Let’s Get This Potty Started!®, named a 2020 Creative Child Top App of the Year. b.bot World® is COPPA compliant, carries no ads or in-app purchases, and is rated 4+ on the Apple App Store and Everyone on Google Play. More at bbotworld.com.

About RoseMarq LLC
RoseMarq LLC is a purpose-driven media and learning company focused on social and emotional learning, character development, digital citizenship and online safety through play. Its flagship mobile app, b.bot World®, combines gamified social-emotional learning with foundational digital citizenship and online safety education for children ages 2 to 5. Through interactive adventures called KidKapades™, lovable characters and play-based learning, b.bot World helps children practice the everyday skills that support healthy relationships, thoughtful decision-making and safer digital habits. b.bot World® is COPPA compliant and available on the Apple App Store and Google Play. Digital Citizenship Begins with Character™. More at www.rosemarq.com.

Media Contact
Katie Lippman
Brilliant Agency
bbot@brilliant-agency.com 

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