Buffalo, NY, October 27, 2026 —

Steven Brill and Sofia Rubinson of NewsGuard spoke at an Investigative Post event at Buffalo’s Burchfield Penney Art Center, addressing online disinformation, artificial intelligence and the financial incentives that can encourage the spread of false content on the internet.

The presentation covered the challenges of identifying and responding to disinformation online. Brill and Rubinson also discussed artificial intelligence’s impact on the issue. The available event information does not specify particular examples, findings or recommendations they presented, nor does it describe how they assessed AI’s effects.

The speakers highlighted NewsGuard’s work rating news sources and a company AI product designed to use only verified information. The event summary does not provide details about the rating methodology, the product’s operation or how the term “verified information” is defined. It also does not identify specific websites or sources discussed.

The presentation linked the spread of false online content to profit incentives, but the available information does not identify particular companies, business practices or financial figures. Brill and Rubinson’s remarks were part of an Investigative Post event held at the art center in Buffalo. The event date, audience size and any other speakers were not provided.

The summary of the event does not include direct quotations from the presenters. It therefore offers an overview of the subjects discussed, but not a detailed account of their arguments or any questions raised by attendees.


Story summarized from the original created by Narm Nathan on investigativepost.org, see more information here.

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